I’ve recently begun working on my memoir proposal. I’ve found the marketing section to be most confusing. Carly Watters does an excellent job explaining what a market is and isn’t.
After reading this post, I understand the difference between demographics and market, and that I was confusing the two.
I get a lot of proposals or pitches that say “there are 157 million women in the US, that’s my market” and unfortunately they’re mixing up the difference between a demographic and a market. Publishers (especially publicists) don’t take well to these things because it makes someone seem out of touch from a marketing and sales perspective which is very worrisome considering writers are doing more and more to market their own books–and publishers expect them to.
THE THREE MAIN DIFFERENCES BETWEEN A DEMOGRAPHIC AND A MARKET:
1. A Demographic is a population which generally unknowable in a marketing sense (without data), a Market is data-driven, tangible, and accountable. A Demographic is a fact and often an unattainable group. A Market is an engaged group of probable book buyers rooted in proof.
2. Do you know how to actually reach that Demographic? If so, you’re starting to get a Market. If you…
View original post 175 more words